Thus far, TWS have stuck with a signature sound for their title tracks and utilized follow-up promotions to showcase a wider spectrum of styles. I like this approach, especially since we all know their particular brand of “boyhood pop” won’t remain the same forever. Their debut Japanese single further teases on the Plot Twist template, offering a more sentimental take well-suited to the J-pop market. In fact, more than anything else the song drives home just how “J-pop” their core sound is.
Stacked against the insanely strong trilogy of Plot Twist, If I’m S and Countdown, Hajimemashite feels quite slight. It’s another sub-3 minute song, but the running time isn’t the culprit here. Within this small frame, they manage to include a bridge, making the track feel more-or-less complete. Instead, this is a case of lowered ambition. Rather than bound forward with unbridled energy and excitement, Hajimemashite winds up and slows down, culminating in a pretty — but relatively reserved — chorus. Bombast is relegated to the pre-choruses and bridge, which stand out thanks to their dynamic execution. They’re giving us the style of sugary sweet melodies that K-pop’s girl groups used to deliver on a consistent basis.
With this said, I foresee Hajimemashite enjoying a long life on my playlist. Its reliance on strong melodies and buoyant, carefree vibes makes it a pleasure to listen to even if it’s not as dramatic and hard-hitting as some of the group’s title tracks. I feel like a sonic transformation is just around the corner for TWS, but it makes sense to establish their signature charm in Japan before diving a bit deeper.
| Hooks | 8 |
| Production | 8 |
| Longevity | 9 |
| Bias | 9 |
| RATING | 8.5 |
