In many ways, P1Harmony represent a new generation of K-pop idol groups. While they certainly have a fanbase in Korea, so much of their focus seems to be targeted toward western markets. It feels like they’re always touring in the States and now they’ve released an English-language album. They even premiered its single Ex on Good Morning America. My 2012 self can’t even fathom this approach, though BoA did trailblaze the idea of an English-language album with her self-titled 2009 project. And if we go back even further, the legend himself JYP released a 1996 English covers album — though the less said about that, the better. Trust me, you do not need to hear him warble his way through Wham’s Wake Me Up Before You Go Go. (Or maybe you do?)
Anyway, this has veered off topic. We’re talking about P1Harmony, here. Their music so far has had strong international appeal but I’m always interested in seeing what sounds an artist’s management thinks will break through to a western audience. If listening to Ex is any indication, they seem to have targeted a market in love with trendy vocal effects and stupid, sing-song melodies. In other words, it’s the same crap many agencies are peddling domestically.
I’ve always had a hard time with nursery rhyme style melodies. They grate on my nerves in a major way, even more than the boy group shout-chants often complained about on this blog. Unfortunately (and excruciatingly), Ex is “nursery rhyme melody” from start to finish. There is no respite from the structure, making the song one extended jingle. Worse yet, its three minutes feel like three hours, as if we’re on the “it’s a small world, after all” ride at Disneyland and the damn boat isn’t moving fast enough. It’s also reminiscent of the “this is the song that never ends, it goes on and on my friends” tune kids used to sing/sneer on the playground. In other words, it’s annoying as hell and makes me want to punch a wall.
| Hooks | 4 |
| Production | 6 |
| Longevity | 2 |
| Bias | 3 |
| RATING | 3.75 |
