In a move that no one asked for, SM Entertainment is back with the second single from their virtual idol nævis. The agency seems intent on throwing money at this strange project, and I assume that’s part of a bigger goal of establishing virtual artists as a norm within the industry. After all, virtual performers can’t complain, get sick/tired or have potentially problematic past histories.
However, so much of K-pop relies on a parasocial relationship. Whether we like this or not, it’s only become a bigger part of the industry. Then there’s the issue of generative AI, which is used to create this nævis character. Given all this, it would take an absolutely astonishing song to get me remotely interested in a cartoon avatar I have no connection with. Sensitive isn’t a bad track, but it’s nowhere near “astonishing.” Instead, it feels like ‘modern K-pop 101’ — elements thrown into an AI model and spat out as a competent but generic song.
There are some decent melodies buoying Sensitive, though I’m not a fan of the slinky, energy-dulling chorus. The instrumental plods along with little character, offering a solid backbone that keeps things moving forward. And whoever’s providing vocals does a polished, functional job as well. Unfortunately, there’s a personality vacuum at the heart of Sensitive and that makes it almost impossible to relate to on a deeper level than “consumer and product.” This detached relationship is not enjoyable or effective and I don’t see the point in it.
| Hooks | 8 |
| Production | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7.5 |
