The movie is strongly holding on to its audiences.
Koreaboo
Netflix’s animated film KPop Demon Hunters is continuing to surprise both domestic and international fans with its performance. Not only did its initial viewership largely impress, but the movie’s incredible retention and how strongly it’s holding on to audiences has stunned netizens as well.
According to What’s On Netflix, the film recorded just a 6.2% drop in its third week of streaming. This is considered extremely rare, especially for animated content, which often sees a sharp fall-off after the first week or two. Currently, KPop Demon Hunters has racked up 56.1 million views, and it’s still going strong.
KPOP DEMON HUNTERS is having an impressive run in the Netflix top 10s with an incredible hold in week 3 with only a drop of 6.2%.
The movie now has 56.1M views.
More: https://t.co/LYGme1dG8Z pic.twitter.com/37UlQ8BT0R
— What’s on Netflix (@whatonnetflix) July 9, 2025
The drop rate refers to the percentage of viewers who stop watching the film as time goes on. For most titles on streaming platforms, especially those that go viral early, it’s common to see steep declines in viewership after their debut week. But in this case, the numbers are holding almost steady and fans think they know why.
Some believe it’s thanks to high rewatchability, especially among younger viewers. Others have compared it to how kids will watch their favorite YouTube clips or songs on repeat. Regardless of the reason, the consistency in viewership is now going viral across Korean forums, where users are sharing their thoughts on the unexpected staying power of the film.
- “The more I watch it, the more I realize how well-made it is, lol. It might not be super fun for everyone, but I think most people would agree it’s really well-crafted.”
- “Ah, it’s like how kids watch the same YouTube videos over and over again, lol.”
- “I haven’t seen it yet. I’m planning to watch it this weekend, hahaha.”
- “It’s still fun even after rewatching it, lol.”
- “Maybe it’s because kids keep rewatching the stuff they like like they’re streaming it nonstop, lol. My kindergartener niece was singing ‘Golden,’ hahaha.”
With both numbers and reactions staying consistent, KPop Demon Hunters appears to be more than just a viral release and seems like it will make a long lasting impact in Netflix’s plans when it comes to animated content. If you’re late to the party, you can watch the trailer for KPop Demon Hunters below and join the frenzy!
