SM is known for using this method.
Hearts2Hearts is one of the most popular rookies in the industry, and the group has garnered considerable public attention.
In a recent interview with Girls’ Generation’s Hyoyeon, member Ian revealed how SM Entertainment cast her.
와 이안이 DM 캐스팅 일화다 (SM특 : 디엠 수상하게 보내기) 받고 나서 이안이가 엄마.. 사기 문자 왔엉 ㅠ 하고 보여드렸는데 어머니께서 핑크 블러드셨어가지고 어? 뭔가 다르다. 느끼시고 회사 위치 물어봤대 성동구에 있는 회사라는 거 탁 듣고 나서 카메라 테스트하러 가서 하츠투하츠 데뷔. pic.twitter.com/sVhPU72xSW
— io (@H2ioS2) June 25, 2025
Ian revealed that she received a DM from SM asking if she had any thoughts about becoming a celebrity.
I liked to post selfies or short-form content on social media, and they sent me a DM after seeing that, asking if I wanted to be a celebrity.
— Ian
Hyoyeon felt that the message seemed too much like a scam.
They didn’t say which agency they were from?
— Hyoyeon
Ian showed her mother the text, but her mom, who was also a fan of SM, felt that something was different, and asked her to ask them the location.
When she asked about the location, they responded that it was a company in Seongdong-gu. She was then sent for a camera test and debuted as Hearts2Hearts.
SM is also known for sending DM’s to cast new idols.
“The DMz Line” — SM Entertainment’s Idols Who Were Casted Through DM Take A Pic Together
Fans thanked her mother for her amazing intuition.
이안이어머님감사드립니다…… https://t.co/28tPNMvCYB
— 하츄핑 (@S2U_h2h_224) June 25, 2025
Thank you so much to Ian’s mother…
어머니께서 핑크 블러드, https://t.co/c0I1WnG4rV
— 어슬렁.. (@zerozeroboy) June 26, 2025
Her mother is a Pinkblood…
Meanwhile, check out how another member was cast into the group below.
This 5th Generation Girl Group Member Was So Pretty That SM Entertainment Cast Her 3 Times
