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Rookie Girl Group Faces Backlash For “Copying” A Popular Trend

Netizens are baffled.

Recently, SM’s rookie girl group Hearts2Hearts released the first set of teaser images for their new song, “STYLE,” and garnered much attention online.

heart
| @Hearts2Hearts/X

The photos in question gave off purikura (photo sticker booth) vibes that are popular in Japan.

tea
| @Hearts2Hearts/X
tea2
| @Hearts2Hearts/X

With this, many Japanese citizens expressed frustration that they were imitating their culture.

스크린샷 2025-06-17 오후 12.08.56

스크린샷 2025-06-17 오후 12.09.30

스크린샷 2025-06-17 오후 12.10.42

Korean netizens were baffled that they were furious over a trend that was popular also in Korea.

스크린샷 2025-06-17 오후 12.15.10
| theqoo
  • “What are they talking about. This was a trend in Korea, too. Why are they taking it out on these girl groups.”
  • “Why are they getting mad over nothing?”
  • “They are discriminating the most, yet they go around taking 4-cut photos and eating Korean food.”
  • “F*ck off.”
  • “You all shouldn’t mention or eat kimchi then.”

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