Annie Moon, heiress to the powerful Shinsegae-Samsung legacy and rookie member of ALLDAY PROJECT, is facing fierce public scrutiny after a leaked intimate video circulated on X (formerly Twitter) triggered demand for her removal from the group.
ALLDAY PROJECT, a mixed-gender rookie idol group produced by Teddy under THE BLACK LABEL, debuted with the MV “Famous”, sparking hype as possibly K-pop’s wealthiest new group. The lineup features Bailey, Annie Moon, Tarzzan, Woochan, and Yeongseo, yet it’s Annie Moon’s inclusion that’s drawn the most attention. A fourth-generation heir of the Shinsegae-Samsung empire, granddaughter of Shinsegae chair Lee Myung-hee and niece of vice chairman Chung Yong-jin, Annie was introduced with speculation around her talent and background.
However, a leaked clip showing Annie in a past intimate moment with a man, identified by some as Samuel Lim, has spurred outrage. In the video, the man is seen hugging Annie from behind and kissing her neck, prompting critics to question her public image as an idol.
Angry netizens compared her situation unfavorably to other idol scandals, arguing:
- “If she wasn’t the Samsung heiress, she’d have been removed already—just like Kim Garam.”
- “Which rookie idol has that kind of past? How can she claim to have worked hard when she posts stuff like that?”
- “She’s meant to keep a clean image and avoid public intimacy if she wants to debut.”
Critics accuse Annie of hiding behind her family name and argue that she broke unspoken K-pop norms by having a visible romantic history—something seen as disqualifying for debut idols. Still, there are defenders: some netizens dismiss the backlash as unfair, saying dating before debut shouldn’t be disqualifying.
Annie Moon, born Moon Seo-yoon in 2002, actively navigates life as a Columbia University student, model, and idol. She has reportedly been close with several YG Entertainment artists, including BLACKPINK, 2NE1, and was once rumored to date G-Dragon.
As the scandal unfolds, the future of Annie Moon’s role in ALLDAY PROJECT remains uncertain, while debate continues over whether past personal life should impact an idol’s debut.
