They explained the intent behind the controversial details.
P NATION has officially addressed the growing controversy surrounding the debut teaser of their new girl group, Baby DONT Cry.
On June 20, KST, the group released the first teaser for their debut single “F Girl.” In the clip, one of the members is seen walking up to a store counter, placing a small packet down, and popping what appears to be candy into her mouth. However, viewers quickly pointed out that the packaging strongly resembled a condom wrapper, sparking immediate backlash.
Combined with the provocative title “F Girl” and the group’s youthful image, the teaser raised serious concerns online.
3/4 members are minors btw https://t.co/qnBFhPKqW3
— 🐅 (@withmyaespa) June 19, 2025
3 minors, condom wrapper, song called f girl… https://t.co/Gh5Sk0SXWB pic.twitter.com/hnrlDEFINA
— proud tokki (@proudtokki22) June 19, 2025
In response, P NATION released a full statement addressing the issue and apologizing to those who were uncomfortable with the content.
안녕하세요,
P NATION입니다.Baby DONT Cry의 데뷔를 향해 보내주신 관심과 응원에 깊이 감사드립니다.
당사는 데뷔 타이틀곡 ‘F Girl’의 뮤직비디오 티저 영상에 대해 일부 팬분들과 대중의 우려와 논란이 제기된 점을 인지하였습니다. 해당 영상으로 인해 불편함이나 걱정을 느끼셨을 분들께…
— Baby DONT Cry (@BabyDONTCry_BDC) June 22, 2025
According to the agency, the teaser was meant to deliver a bold but playful message about rejecting imposed standards and embracing oneself.
We deeply regret any discomfort or concern this may have caused, and we offer our heartfelt apologies to those affected.
“F Girl” contains the message of embracing one’s authentic self and moving beyond externally imposed standards, such as A-F letter grades or labels.
— P NATION
They emphasized that the full music video does not contain any provocative or suggestive scenes, but they decided to take further action in response to the backlash.
The opening scene of “F Girl” teaser 1 was intended to convey a playful and rebellious tone through imagery such as chewing gum and holding a lollipop. We express with the utmost clarity that there was never any intent to sexualize this scene. Furthermore, we affirm that the full music video contains no provocative or sexualized content of any kind.
Nevertheless, in order to avoid further misunderstanding or concern, and with full respect for the feedback received from our audience, we have made the decision to remove the scene in question from the “F Girl” music video.
— P NATION
They also addressed the use of cherries in the group’s concept, which some interpreted negatively due to cultural associations.
The cherry was chosen to embody vibrancy, boldness, and youthful energy—qualities that reflect the group’s identity. As it is widely embraced as a positive and lively symbol across global brands and creative content, we approached its use with the same intention. At no point did we consider or reference any interpretations beyond this positive spirit.
— P NATION
‘F Girl’ MV Teaser 2
🔗 https://t.co/ty7ZqchLMhDebut Single [F Girl]
2025. 6. 23. 6PM💿 Pre-save : https://t.co/BVrEEzDpoy#BabyDONTCry #BDC#FGirl#250623_6pmKST#PNATION #피네이션 pic.twitter.com/dNsuMLR3KS
— Baby DONT Cry (@BabyDONTCry_BDC) June 20, 2025
P NATION concluded by expressing their commitment to protecting the members of Baby DONT Cry and respecting the voices of fans.