You probably shocked by the photos.I wanted to show you a pretty side of me again, so after my tour, I came back to Korea and tried to surprise you all by going blonde Soda again after 3 years.
I got my hair bleached at my usual salon. My hair was originally thick, full, and in healthy condition from taking a 3-year break from bleaching and consistent care. But they left the bleach on for too long, and my hair melted from the roots. In the end, I had to shave the entire back and sides of my head.
Many people who saw me at events and shows were very shocked. I was also very surprised and sad. My hair kept falling out in big handfuls every day. I was so upset that I couldn’t sleep for 2 weeks and cried almost every day.
It’s really hard for me to look in the mirror. When I see videos fans took of me, I feel even more heartbroken.
And it’s not over yet… My hair is still falling out more. Most of it is only about 3mm long now, so I can’t even get hair extensions. It will take over 2 years for my hair to grow back. Now I try to cover the bald parts with the little hair I have left. It makes me feel very lost and very sad every day.
After thinking a lot, I wanted to gently tell you about my condition just in case you see me and feel shocked.
Don’t end up like me, bleaching really depends on the hairstylist’s skill, so make sure to do your research and get it done by a bleaching specialist!”
— DJ Soda
In another post, she claimed that the salon responsible refused to take responsibility, and even sent messages that seemed to be threatening after her initial post.
“As an artist who needs to continue performing and attending events, I initially made yesterday’s post to inform my fans of the current state of my hair. However, I now feel the need to offer additional explanation due to the hair salon’s protest and a threatening remark implying they would “change the tone.” Three weeks ago, my hair was severely damaged from the roots due to a treatment, and the hair designer has not contacted me once since.
Yet after seeing my post, they reached out to my manager offering ₩5.00 million KRW (about $3,630 USD) to sign a settlement agreement and delete the post. I want to state clearly: no amount of money can undo the damage to my appearance or the pain it has caused. I gave them plenty of opportunity to resolve this.
With the salon director’s consent, I received a clinical diagnosis and quoted the care costs — 4.8 million [/KRW] for one year or 6.8 million [/KRW] for two years. The director then requested a certificate from a more professional hospital, or suggested a hospital they could monitor. I even offered to find more affordable options and asked them to send a hospital list. But they reacted emotionally, saying the price was too high, repeatedly called late at night demanding a meeting, and when we said it was too late and we’d talk the next day, the meeting didn’t happen. After that, we received no further contact or hospital list for over three weeks.
Despite this, they now act as if we were the ones avoiding contact. We repeatedly asked for a hospital list, but they just insisted on a meeting. Now they refuse to provide anything just because we didn’t meet? Is that really the attitude of someone trying to solve a problem? After my post, the director became angry, questioning why we responded this way, claiming we were in the middle of negotiations, and even said, “Should we try changing the tone?”—which felt like a threat.
Shifting blame onto us, the victims, is completely unacceptable. The designer has never once contacted me to apologize, so why act as if I’m making false accusations? The director is now distorting the situation and expressing misplaced anger. Is this how someone who truly wants to apologize behaves? I will no longer accept any settlement offers. No amount of persuasion or money will change anything. As someone with years of experience bleaching hair, I understand how critical the process is.
But during this treatment, bleach was applied to my roots and left for over an hour three times, causing severe breakage. The designer denied everything, saying it never happened, and claimed they’d never seen a result like this before. I was extremely disappointed by the lack of accountability, the denials, and the complete absence of a sincere apology. What I wanted was not excuses or lies—but honest acknowledgment and a heartfelt apology. This is not just about sharing my experience. I post this in hopes that victims are not ignored, and to help prevent anyone else from going through the same thing. A designer who stayed silent for over three weeks now wants to offer money to delete a post that reflects negatively on them. A director who responds with, “Should we change the tone?” This is unacceptable in every way.”
— DJ Soda
Though her confidence has been shaken, DJ Soda remains as beautiful as ever, and hopefully she can heal from this experience.
