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“Crawling Back?” NJZ (NewJeans) Danielle’s Latest Appearance Not Well Received

“She really couldn’t give up the luxury brand…”

On June 18, 2025 (KST), NJZ (formerly known as NewJeans) member Danielle appeared at OMEGA‘s AquaTerra launch event in Kyoto, Japan, as the brand’s ambassador. This appearance comes amid the girl group’s “hiatus” triggered by the ongoing feud with ADOR, and K-Pop fans are now feeling more confused and less impressed.

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NJZ’s Danielle

Danielle, dressed in a cute blonde bob and an elegant off-shoulder dress, was spotted interacting with several magazines, including ELLE Japan and Harper’s Bazaar Hong Kong.

As photos and videos from the event began circulating online, K-Pop fans couldn’t help but ask the burning questions: Was Danielle “allowed” to be there? Or would she have to pay a fine? Had she and/or NJZ gone back to ADOR? After all the “beef” at court, what was going to happen?

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NJZ in front of the court in March 2025 | Joongang Ilbo

Especially as ADOR issued a new pleading statement urging the members to return…

ADOR Issues New Statement, Directly Addresses NJZ (Formerly NewJeans) Members

…fans expressed bitterness at the idea of Danielle doing a high-end brand event without clarifying where the group stood with the agency.

Screenshot 2025-06-18 at 6.49.22 PM
| theqoo
  • “Oh, but I thought ADOR was evil and all. LMAO.”
  • “Didn’t NJZ say they couldn’t work with ADOR anymore because the trust was broken—yet now Danielle wants to attend luxury brand events with ADOR? These girls are something else LOL.”
  • “Was this event done with ADOR? Wasn’t there like a huge fee if they did any activities? What is this?”
  • “Such a waste, really.”
  • “She looks like a different person…”
  • “Was this allowed because it was contracted through ADOR? I’m curious.”
  • “Must be nice to be NewJeans—people still adore them even when they cause chaos.”
  • “They said they’d never go back to ADOR, but now she’s pursuing her ambassadorship with the agency. It’s funny—though I guess she didn’t really have a choice LOL.”
Screenshot 2025-06-18 at 7.09.24 PM
| theqoo
  • “So they claimed they couldn’t work with ADOR anymore due to broken trust, but now she can smile through a luxury campaign? Isn’t this just shooting herself in the foot?”
  • “Oh? Is she working with ADOR now? Is this NJZ slowly crawling back after the lawsuit didn’t work out?”
  • “Lmao. She really couldn’t give up the luxury brand.”
  • “Did she get ADOR’s permission to attend that?”
  • “This is weird.”
  • “I don’t really like this…”

This is not the first time Danielle’s individual activity has raised questions. Read more about the “collaboration” that caused heated backlash:

American Artists Clear The Air About Speculated Collaboration With NJZ’s(NewJeans) Danielle

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