Since their debut, rookies HITGS have released some truly diabolical material — songs I’ve disliked but have gone on to begrudgingly sing along with because they’re so stupidly catchy. This doesn’t make the music good, but it leaves an impression. New single A-Ha! dispenses with many of the gimmicks of the group’s past to embrace the muted dance sound favored by this year’s girl groups.
I’ve written about so many songs like this over the past few years that it’s become difficult to describe them in new ways. They almost always end up rated in the “7’s” because they’re neither good nor bad. They simply exist as inoffensive atmosphere. It’s as if they take the idea of a dance track and smooth out every possible edge until you’re left with music that feels oddly detached and compressed. When listening to a song like this, I feel like I’m half-asleep, able to discern the overall shape of the music but struggling to focus on the details. It’s almost intangible, and that quality makes it hard to attach any real character to the track or the group performing it.
| Hooks | 8 |
| Production | 7 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
