Primrose released a joy bomb of a pop song with the buoyant Cinema early this summer. That track had surprising staying power for me, powered by a splashy chorus and unabashedly upbeat energy. I’d have loved to see the girls continue down this musical lane, but instead they’ve returned with the more subdued Love Your Flower.
This song drains much of the color from Primrose, offering the same, slightly-disco-but-not-really mid-tempo bounce as so many other girl groups this year. I wonder if we’re still in the longtail of Sabrina Carpenter’s Espresso influencing K-pop because this breezy, forgettable style feels very familiar. Like most songs of this nature, Love Your Flower is absolutely fine. It won’t offend anyone and wouldn’t sound out of place on any playlist. However, it fails to inspire any real reaction at all. It’s pleasant and innocuous and goes in one ear and out the other.
| Hooks | 7 |
| Production | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.5 |
