With last year’s NEMONEMO, Choi Yena took on the mantle of quirky K-pop performer formerly held by groups like Orange Caramel and Crayon Pop. With so many acts proclaiming their badassery in the most serious way possible, a little irreverence is more important than ever. She’s also got a rocker-girl aesthetic, and new single Being A Good Girl Hurts (착하다는 말이 제일 싫어) melds both of these approaches together.
Fans of popular rock group QWER should have this song next on their playlist, as the songwriting style feels quite similar. However, the production has a poppier sheen, borrowing from bright bubblegum tones of K-pop’s past. In fact, Being A Good Girl Hurts wouldn’t sound entirely out of place on an early Lovelyz album.
With all of these comparisons, you might be asking what Yena herself brings to the equation. Her star power is undeniable and she injects plenty of personality into the track, even if it’s one of her less idiosyncratic songs. I appreciate the orchestral heft of the instrumental, which gives it the air of a great drama theme. A less busy structure might help shine focus on the strengths of the production, but Being A Good Girl Hurts still wafts by as a pleasant K-pop curio.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
