Hyoyeon from SNSD has developed a nice solo career as a DJ/performer, though SM Entertainment has yet to give her an actual album to flex her skills. I guess full/mini albums aren’t as common in dance music as in other genres, but if you were to string all her prior tracks together you’d have a strong compilation. Add new single Yes to that line-up because it’s another hit.
Many K-pop acts flirt with various dance genres, but HYO dives right into high-octane house music with Yes. Even the cheap, DIY music video has a certain underground club appeal. Her vocals are warped throughout, becoming one with the production, while the chorus hinges on the simple repetition of a few keywords. It’s nothing new for a dance record, but as is usually the case I’m won over by its sheer energy.
Knowing HYO’s skills as a performer, I would have loved to hear her break free from the vocal filters and deliver some contrasting textures here and there. Yes is not that kind of belt-it-out song, but the delivery is a bit one note throughout. The performance is more about being fierce and flaunting yourself, which is de rigueur for K-pop at this moment. At least with Yes, the song has the intensity and drive to back up those claims.
| Hooks | 8 |
| Production | 8 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.25 |
