BLACKPINK;s "JUMP" Video Hit With Scathing Criticism

Some of the concerns have been raised before.

Koreaboo

3 minutes ago

BLACKPINK have finally released the video for their track “JUMP,” but it has been hit with scathing criticism.

GvbJ0kyXwAEtkTq — The members of BLACKPINK

During their first shows for the DEADLINE tour in Seoul, the group revealed their comeback song “JUMP,” the first track they’ve released together in over 1000 days.

BLACKPINK’s New Single “JUMP” Sparks Scathing Reactions From Korean Netizens

On July 11 (KST), the music video for the track was released, and it was definitely different from the group’s past concepts and narratives.

When the video was released, it was hit with scathing criticism, with many fans saying it felt rushed and a departure from what many love about BLACKPINK’s releases, especially with a different director.

Comment
byu/impeccabletim from discussion
inkpop

Comment
byu/impeccabletim from discussion
in kpop

They noticed the lack of choreography, making fans think it was done before the final layout was set among other issues.

okay bunch of things I noticed, no choreo, audio lag at start for rosé, audio switch for lisoo outro umm..
— sav (@ladydiorz) July 11, 2025

In particular, criticism stemmed from the alleged use of AI which was initially raised when the teaser came out.

BLACKPINK’s “JUMP” Teaser Accused Of Using AI — Members Look Unrecognizable

Netizens believed they noticed even more AI in the video itself, sparking anger as they thought it lowered the quality of the video and made it feel less impactful.