I loved Why Secretary Kim but legit do not even remember this scene this is how random and minor it is. The drama starred Park Seo Joon as an uptight and controlled CEO with a very emotionally scarring backstory and aired to great popularity back in 2018. In the drama his character goes to a popular soy sauce raw crab restaurant and feasts in a scene meant to show him enjoying life more and more. The restaurant is a real place and after the popularity of the drama started using that scene to advertise, posting still screenshots and also showing the scene on repeat on TV. Park Seo Joon’s side explained that it asked the restaurant to stop doing it and the restaurant did stop but then resumed and the lawsuit is of last resort as the restaurant refuses to stop the unauthorized use of his image for marketing. Legally his position is correct but I do think in South Korea there could be sympathy for the small mom and pop restaurant doing this type of guerilla marketing as well.
